Six Ways to Building Human to Human Transactions

It’s unfortunate, but when approached with a genuine request to be of assistance, most of us are prone to wondering “What do you want from me?” or “What are you selling?”  The all too common and frequent hidden agendas that often occur in B2B and B2C interactions are to blame for this malaise. A single loyal …read more…


The Recruiting Campaign-Brand Image Correlation

When implementing a recruiting campaign, interact with candidates carefully—they’re very likely your customers, too! Poor recruiting can quickly reflect on your overall market reputation.  A company is only as effective as its people and as strong as its weakest link.  So how should companies engage with these candidates /consumers while navigating changes in shifting age …read more…


Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting campaigns. According to two recent studies from the ADP Research Institute: While 46% of recruiters think job-applicant tracking “works well,” only 16% of …read more…


Creating Red Carpet Customer Service

There are probably a thousand reasons or more that customer service and creating lifelong customers is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention. 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors …read more…


Sales Training: Building Relationships on Social Media

Rejection is part of the sales professional experience, but selling is a personal experience for both the salesperson and the buyer. Long sales cycles, endless follow ups via email and phone and no-after-no cannot only be brutal on the morale of a salesperson; it is often not much fun for the buyer either.  Now when …read more…


Automotive Management Training: Recycling Your Perspective

When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling? When I hear the word “green” used to describe someone, the first thought that comes to mind is “green …read more…


Automotive Sales Training: Three Strikes and You Are In!!!!

Both automotive management and sales staff struggle with vendors, prospects and/or clients that fall out of communication after a dynamic conversation.  Usually after three attempts, the manager and/or salesperson will give up without success.  Hence, the Three Strikes, You Are Out Rule. Consider a twist on that play…three strikes and you are in!!!!  Normally, we …read more…


Let’s Play Ball: Winning Teams Recruit and Train

Wikipedia defines “Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution. The Winning Team concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger …read more…


Sales Training: Bringing Value to Your Day

“You don’t get paid for the hour.  You get paid for the value you bring to the hour.” ~ Jim Rohn Recently, I had a day in which the time seemed to sit still.  I glanced at the clock for the tenth time and it was only 1:30pm.  How could this be?  I felt like …read more…


Automotive Sales Staff Recruiting Time Management Plan

Automotive management tasked with the job of recruiting car sales people in addition to their other duties, often find themselves underachieving in terms of production.  Automotive recruiting can be a difficult task when a manager is struggling with time management and the organization it takes to be successful. Depending on the drive to succeed, an …read more…


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