Getting the Most Out of Your Recruiting Campaign Efforts

Three Tips for Increasing Your Recruiting Campaign ROI 1. Enhance Your Brand A logo, tagline, phone number and website are just the corner stones to creating a powerful brand.  It is important to remember that job seekers are likely to also be a consumer or potential consumer of your products and services.  Therefore, your engagement with …read more…


Four Steps to Becoming “The Best Place to Work”

Value your employees The best company cultures provide environments that attract employees that want to work. Making an effort to treat all individuals with respect and consideration.  Provide competitive and pay plans that provide a living wage and room for bonuses for those who excel.  Create benefit plans that accommodate a variety of options for …read more…


Developing Automotive Training Lessons That Stick

How much money did your organization invest last year in training and development that failed to provide the results you sought?  You are not alone if employee training classes rarely resulted in the transfer of immediately useful information to your workplace. Real employee behavioral change, based on the training content, is even harder to demonstrate …read more…


The Anatomy of an Automotive Recruiting and Training Program

Recruitment, or taking on employees, is an important task, as the success of any business depends to a large extent on the quality of its employees. Employees may be needed when: The business expands The business targets a new market New skills are needed because of technological advances Employees are dismissed, or retire, or leave …read more…


Tips for Reducing Automotive Sales Staff Turnover

Competitive salary and benefits, flexible schedule options, and tuition assistance are three basics in employee retention.  Especially for millennial employees, these are the Holy Grail for recruitment and reducing employee turnover.  But, employers can reduce employee turnover in many other ways. Select the right people in the first place through behavior-based testing and competency screening.  …read more…


Select the Best with Top Job Interview Questions

During an interview, take care to keep your interview questions focused on the behaviors, skills, and experience needed to perform the job.  If you find your discussion straying off course or eliciting information about potential job discrimination topics, bring the discussion quickly back on topic by asking another job-related interview question. In advance of an …read more…


Six Habits of Great Salespeople

A great sales team is imperative to the success of any company.  So, how do you tell a good sales person from an average one?  Great sales people have these six key habits: Products and Services Awareness Successful sales professionals have solid product knowledge.  They understand the aggressive landscape of the competition and know how …read more…


Recruiting Sales Staff Best Practices

A bad hire is worse than you think.  According to the Harvard Business Review, 80 percent of turnover is caused by bad hiring decisions.  The U.S. Department of Labor calculates that it costs one-third of a new hire’s annual salary to replace him.  These figures include money spent on recruitment, selection and training plus costs …read more…


Sales Training: Investing in the Retention of Your Sales Staff

Can you turn your training participants into learning magnets who can’t wait to attend their next training opportunity?  Absolutely.  Can you expect improved work performance as a result of the time, energy, and money you invest in training?  Absolutely.  What participants do during the training session makes all the difference.  Use these eleven ideas to …read more…


Four Key Ingredients for Developing a Successful Automotive Sales Team

What do I have to do to develop a great sales team? Ideally, a dealership desires a team of veteran superstar salespeople to just chug successfully along turning profit.   In reality, a sales department experiences a high level of turnover.  As a result, there is no easy answer to this question. Focusing on what …read more…


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