The Sales Training and Turnover Correlation

Spring has SprungThe most important tools that you have at your disposal to ensure your new salespeople are ready to make a big splash this spring and build the foundation for sales into the holidays is…training!

The specifics of how to succeed in your environment, with your customers and your brand, are all skills that will need to be taught after that salesperson has joined the team. You can’t expect them to walk out onto the floor and be a rock star from day one. They are far more likely to fail, be frustrated and walk out the door in search of a company that values them enough to give them the training they need to succeed.

Think of your new salespeople as seeds. Like all plants, that seedling needs water and attention. It needs time to grow a bit more and become a bit heartier before it requires less time and care. Your salespeople need the most training when they first walk through your door. The potential to grow into sales giants is there, but in the beginning, they are still a seedling.

And like plants, even when your salespeople grow a bit more and can stand on their own, that doesn’t mean you can walk away, ignore them, and expect them to continue to thrive. Even the most promising of salespeople needs to occasionally be watered and given a little attention — given more training — to ensure they can truly reach their potential. Without it, even the most passionate salespeople who showed the most promise early on will be apt to walk out the door.

No one on your sales team should ever feel like they have learned everything there is to know about your brand, your dealership or the automotive market as a whole. Once they reach the bar you have set or perfected the skills you’ve asked them to learn, it’s time to move the bar up a bit or find a new set of skills you want them to work on.  Keep those limbs always reaching for the sky! Training that focuses on continued education is more likely to produce rock star salespeople, but will also win the long-term loyalty of those top earners.

There are no guarantees in life. Even the most well-cared-for plant will occasionally wilt, and even the most well-trained salesperson can walk out the door. But if you don’t give them the time and attention they need from the start, they can never grow to their full potential.

The Manus Group Stephanie YoungAbout the Author

Stephanie Young is the Vice President of Sales and Marketing for The Manus Group, where she is an active blogger, social media contributor and spokesperson for one of the nation’s leading automotive recruiting and training firms. In here spare time, Stephanie mentors and encourages  young woman to pursue their interests in STEM field careers and is the driving force in her “Share the Love…Be a Volunteer” program.

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Copyright © 2017, Stephanie Young All rights reserved.

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