Six Ways to Building Human to Human Transactions


It’s unfortunate, but when approached with a genuine request to be of assistance, most of us are prone to wondering “What do you want from me?” or “What are you selling?”  The all too common and frequent hidden agendas that often occur in B2B and B2C interactions are to blame for this malaise.

A single loyal customer can be worth more than a hundred sales leads.  Most business embrace the concept that brand reputation goes beyond a logo and into consumer experiences and subsequent emotions.  So how can businesses move beyond the transaction relationship and into a partnership with client opportunities otherwise known as a Human to Human (H2H) relationship?

Here are six strategies to bring H2H concepts to your sales and management teams:

Build Value:

Determine what your consumer finds of value and make genuine offers of assistance.  Listen to your consumers and expand your business to include the products and services they desire.  Focus your inventory and opportunities on customer needs, not what is most profitable or easy for you to provide.

Be Transparent:

Fully disclose all the benefits of your products and services up front.  Holding back something for negotiation leaves your consumer wondering what else you are hiding and undermines the ability to build trust.

Collect Data:

Ask questions, frequently and with purpose.  Your questions should reveal more ways you can be of assistance or bring benefits to this relationship you are building.  Investigate your market to find ways you can be of service in new and unique ways.

Give Referrals:

Offer alternative resources beyond your services, especially if you are unable to meet their current needs. When you go the extra step to find solutions to consumer concerns, even if they are not through your own company, you have broken down the barrier of selling and built a foundation of helping.  The next time they need advice, you will be considered a trust worthy source, increasing your interaction time with your consumer and the likelihood of having a customer for life.

Deliver on Promises:

Delivering on your promises will not only strengthen your relationships, but expand you network of opportunities. Being known as the person to trust tends to nature long lasting relationships and adds high octane fuel to the rumor mill in a positive way.  Your current consumer will become a raving fan when they find a friend who needs assistance.

Build a Help Network:

It is difficult to soar with the eagles, if you hang out with turkeys.  Build your reputation as a helpful person by connecting with other helpful people.  This will not only strengthen your customer’s impression of you, but will give you a network of support, access to answers and the ability to continue to be helpful through referrals to those you know and trust.  Be the individual and the organization that encourages mutually beneficial relationships.   Let your consumers perceive your intentions as a desire to see everyone succeed, over the need to close the sale.


The Manus Group Stephanie YoungAbout the Author

Stephanie Young is the Vice President of Sales and Marketing for The Manus Group, where she is an active blogger, social media contributor and spokesperson for one of the nation’s leading automotive recruiting and training firms. Stephanie is a former Forestry Queen and still continues to promote her platform encouraging young woman to pursue their interests in STEM field careers.

If you like this blog, please share with others and connect with Stephanie on Facebook, LinkedIn and Google+

Copyright © 2014, Stephanie Young All rights reserved.


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